![]() ![]() ![]() You’re introduced to an adorable ball-like droid rolling around. In the first teaser for The Force Awakens, a black man in a stormtrooper outfit is the first person you see. The timing of its release meant that the audience’s appetites were more than whet.ĭisney and Lucasfilms were aware of this and played into it with their marketing strategy. This was brand new Star Wars, the likes of which many fans hadn’t seen in their lifetime. When Episode VII released, it had been ten years since the release of the last Star Wars theatrical movie and thirty-two years since the release of a Star Wars movie that actually propelled the narrative’s timeline forward. The most successful December movies have been able to reel in dollars over the Winter holidays (when the movies are a great get-out-of-the-cold activity for people) and pile on those earnings in the proceeding months (when there isn’t much stiff competition).īut for The Force Awakens to be successful as it was, its good timing wasn’t just due to a lack of December competition. Historically, December has been the home to big movies like The Lord of the Rings franchise and James Cameron epics, but it has never been as jam packed with blockbusters the way the summer months are. Three of the top four movies on the all-time domestic box office list debuted in December (the exception being Avengers: Endgame, which came out in April of 2019 and is, well, Avengers: Endgame). To start, as is the case with any successful box office return, timing is everything. ![]() This may seem like a fact that could be useful in a game of trivia at your local dive bar, but it also elicits the question: How? How could the opener of a trilogy best described as polarizing be so successful? How did a film that now seems relegated to the metaphorical zeitgeist bargain bin of today’s culture pull off such an incredible feat? Star Wars: Episode VII – The Force Awakens still reigns supreme seven years after its debut. domestic box office doesn’t belong to Titanic, Avatar, or even Avengers: Endgame. The crown for the number one movie at the all-time U.S. This week, to mark the ten-year anniversary of this momentous acquisition, AIPT will be reflecting on Disney’s impact on what is one of the most popular and influential media franchises to ever exist – Star Wars. ![]() Disney purchased Lucasfilm and all it encompasses on October 30th, 2012. ![]()
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